Shift in the advertising mediums

http://www.outlookbusiness.com/strategy/feature/with-advertisers-spoilt-for-choice-writing-on-the-wall-is-clear-for-print-628

http://www.business-standard.com/article/management/cinema-advertising-on-the-fast-track-group-m-115020201407_1.html

http://www.business-standard.com/article/companies/cinema-advertising-rising-from-the-ashes-112013100005_1.html